Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
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Gillian Flynn
They told me exactly how it worked, the marketing of it. Our target market was always going to be young teenage girls, because boys are into sports, and they like buying jerseys and caps and so on, for baseball or football, things of that nature,...
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John Seabrook
The entire principle of a blind taste test was ridiculous. They shouldn't have cared so much that they were losing blind taste tests with old Coke, and we shouldn't at all be surprised that Pepsi's dominance in blind taste tests never translated to much in...
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Malcolm Gladwell
Sex always sells-always has, always will.
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Bruce Golden
The desperate need to belong is perhaps never as great as during adolescence. Advertisers seek to communicate with teenagers by frequently using that powerful appeal.
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Gad Saad
More Quotes By Jonah Berger
Stories carry things. A lesson or moral. Information or a take-home message.
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.
When we care, we share.
If something is built to show, it's build to grow.
